Luxury Decoded Panelâ„¢

[Screening]

In the 1st screening stage the traditional screening tools are adopted.

Continuous on-line verification is conducted by excluding those respondents who:
Answer similar check questions in different ways.
Complete straight-line responses.
Complete nonsense responses in open ends.
Take too little time to answer questions.
Attempt entry with different residential addresses using the same network IP address

Respondents who pass this first level then enter the superscreening stage. Here every single respondent is carefully assessed and only those with a coherent profile make it into the final sample.

This unique process guaranties the superior quality and integrity of the Luxury Decoded Panel™. We are happy to share this process in detail with you when we meet.